Thank you for agreeing to peer review for the Journal of Design, Business and Society. We would be grateful if you could please consider the following points when making your judgement on the suitability of this submission:

1. To what extent is the topic relevant, timely and significant to the journal?
2. Does the paper demonstrate understanding of current work and literature in the area?
3. Is the paper focused, appropriately structured and clearly written?
4. Is it fully referenced and showing evidence of original and well-executed research or intellectual contribution?
5. Are the illustrations and/or tables relevant, useful and integrated into the text?
6. Does the paper demonstrate critical qualities and reflection?
7. Are the research findings and conclusions clear and do they successfully synthesize the elements presented?
8. Is the paper presented in the correct format, including references?

Please submit your comments and recommendations using the numbered points above and add comments on other aspects as appropriate, if needed. You are also welcome to annotate the manuscript, if necessary, using the tracking system in Microsoft Word.

Thank you again for your time and effort.
It is greatly appreciated.

Yours Sincerely,
The Editorial Team